PRESS ROOM

FOR IMMEDIATE RELEASE
2008 April 18
Contact: Nancy Richler
Red Nation Media
Phone/FAX 818.904.9256

American Indians Launch EnvironmentalPublic Service Campaign

RED is GREEN – American Indians Placed at the Forefront of Global Green Movement

Los Angeles, CA--April 18, 2008 Red Nation Celebration announced today the launch of a test spot for a new national public service announcement (PSA) campaign to be launched on Earth Day, Tuesday, April 22, 2008, that serves to share with the public an American Indian legacy about reverence and care for Mother Earth.

“Water is our bloodline to Mother Earth,” quotes Joanelle Romero, founder of Red Nation Celebration, the American Indian-owned nonprofit directing the Campaign. The test spot, which will premiere on Red Nation television channel and other web-based media, also features the campaign slogan: "RED is GREEN – Honoring American Indian as our nation’s first environmentalists," which points to the fact that American Indians have kept environmental traditions alive for thousands of years, living harmoniously with the living systems of the Earth. The RED is GREEN Campaign seeks to share this sensibility via six upcoming announcements now in production, some featuring Academy Award-winning celebrity endorsements.

Although the RED is GREEN Campaign references the iconic “Crying Indian” PSA campaign launched in 1970, with a weathered Indian (Iron Eyes Cody), with a tear in his eye overlooking a polluted river; the RED is GREEN test spot bears a slightly different message: “Water is Sacred.” After spanning polluted waterways, an Indian woman, great with child, is shown as she kneels at a river and reverently cups water in her hands, blessing it for the new life she carries. She then offers water to the viewer, just as Mother Earth gives water to her people.

The Iron Eyes Cody campaign was one of the most successful PSA campaigns in history. The first Earth Day launched that same year, 1970, beginning a groundswell of public environmental awareness and activism. “Based on the tremendous positive reaction to our work and the environmental concern sweeping the nation, we expect this campaign to create just as striking a public response,” comments Romero.

“It is noteworthy that the 1970 campaign also took place during a highly unpopular US War (Viet Nam). Our people are compelled to share this potent legacy at this crucial time in our history. American Indians have retained their language, culture and traditions despite five centuries of extreme discrimination for doing so. At this time of global crisis, the American Indian community is coming forward to share environmental traditions that they have kept alive and traditions that have kept them alive for thousands of years. They offer these attitudes as keys for our survival as human beings.”

The RED is GREEN Campaign includes television and radio PSAs that communicate the importance of our relationship to Mother Earth and the water supply. The PSAs will be distributed to media outlets nationwide and will run and air in advertising time and space that is donated by the media.

WATCH the RED is GREEN PSA Tuesday, April 22, 2008 Earth Day on WWW.REDNATION.TV.

In addition to its public education efforts, Red Nation Celebration, an American Indian-owed nonprofit, gives voice to our nation’s first peoples and shares the treasures of American Indian culture by premiering American Indian living performing arts to communities and the mainstream media, as well as, provides empowerment programs for women on reservations. Founded in 1995 by Joanelle Romero (who is of Cheyenne and Apache bloodlines), Red Nation was recognized in 2006 by the State of California “for their tireless efforts to establish the First Annual American Indian Heritage Month in the City of Los Angeles.” Each Red Nation ceremonial cultural performance evokes connection to Mother Earth and offers participants a direct experience of the sacred relationship our nation’s first peoples carry for the environment.

To learn more about the Red Nation Celebration visit: www.rednation.com.
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CONTACT: RED NATION MEDIA

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16 March 2007

RED NATION CELEBRATION ® AND NNAAPC, UNITED AMERICAN INDIAN INVOLVEMENT, INC, AND RED CIRCLE PROJECT at APLA PARTNER TO CELEBRATE THE FIRST NATIONAL NATIVE HIV/AIDS AWARENESS DAY AT THE ANNUAL WARRIORS AGAINST AIDS ® AWARENESS CONCERT & COMIC RELIEF JAM

LOS ANGELES – March 16, 2007 – Red Nation Celebration & Warriors Against AIDS and Awareness Initiatives is proud to be teaming up with other American Indian organizations National Native American AIDS Prevention Center, United American Involvement Inc, Red Circle Project to celebrate the First National Native HIV/AIDS Awareness Day. Warriors Against AIDS and Awareness initiatives was founded in 1993 by Joanelle Romero of Red Nation Celebration; this groundbreaking concept was introduced to bring awareness and help eliminate AIDS on and off the reservations across Indian country.

The IMPROV Comedy Club is “the place to be” on March 23rd for Warriors Against AIDS; Awareness Concert & Comic Relief Jam to celebrate National Native HIV/AIDS Awareness Day. Join us and celebrate life and experience American Indian humor and music – including a cast of American Indian recording artists, classical youth performers, traditional music and comedians as well as AIDS speakers. It is a tradition of Red Nation Celebration to honor individuals who have contributed to the American Indian; this year we will be honoring Lisa Tiger. Lisa Tiger is a member of the Muscogee Nation and is of Creek, Seminole, Cherokee and Irish descent. Lisa has been doing AIDS education since learning she was infected with the virus in 1992. Infected by a boyfriend in 1988, in her hometown of Muskogee, Oklahoma, she went from HIV to AIDS in 1999. Lisa has won numerous awards for her work as an AIDS educator. For over a decade Lisa has dedicated her life to raising abandoned and abused children. What’s different about this year’s concert, we are celebrating the First National Native HIV/AIDS Awareness day; March 21st was selected by Native communities to commemorate National Native HIV/AIDS Awareness Day because it marks the start of spring, a time of beginnings and change. In Native cultures, seasons define the cycle and celebration of life. Ceremonies are usually held at the start and end of each season.

Warriors Against AIDS Concert & Comic Relief Jam also communicates a greater meaning and purpose to everyone who experiences the passionate and dedicated community of musicians who’s volunteering their time to deliver the messages of what’s happening here in America concerning HIV/AIDS awareness in Indian Country, the concert & comic relief jam together though music and laughter encourages people to get involved in the fight against AIDS here in Indian Country.

"NNAAPC, UAII and RED CIRCLE PROJECT organizations and I are excited to collaborate in the efforts to bring awareness and education to the first National Native HIV/AIDS Awareness day which calls attention to this human rights issue and the seriousness of AIDS in Indian Country,” said Joanelle Romero, CEO and founder of Warriors Against AIDS and Red Nation Celebration. “Warriors Against AIDS organization calls attention to the world’s most under-presented group in our Global community – American Indian women and children living HIV/AIDS.” Warriors Against AIDS concert series brings awareness to the issue of American Indians living with AIDS – MUSIC HAS THE POWER TO BRING US ALL TOGETHER™, continuing to make a difference not only in the entertainment business but globally," said Elizabeth Sage, President, Red Nation Celebration. "Red Nation Celebration has grown with a strong foundation in its philanthropic efforts and has a history of bringing together American Indian talent during its signature event timed (in February) to coincide with one of the most important weeks in the music industry: the Grammy Awards ®; Red Nation Celebration Concert Series™and using the spotlight to broadcast important messages to the world on Red Nation Media Channel ®. This is a exciting time to reach out and join hands in our partnership relations for this urgent and global initiative National Native HIV/AIDS Awareness Day.”

Over the years ~ WARRIORS AGAINST AIDS AWARENESS CONCERTS, have included talented stars in the film and music industries: American Indian and non-Indian performers and honorees such as Elizabeth Glazer, Dr. Anthony Stately PHD, Chief Crazy Bull (Lakota Spiritual Leader), Pete Catches (Lakota Spiritual Leader), Christopher Lawford, Catherine Carlen, Stephen Collins & The 7th Band, Gary Busey, Barbara Williams, RedHawk, Elizabeth Sage, Montano Rain, Joseph Lam Medicine Robe, Red Nation Family & Friends, Barry Goldberg,Troy Garity,Tom Hayden, Ally Walker, Edward Albert Jr., Sally Kirkland, Michael Spears, Eddie Spears, Poppy Montgomery, Noah Watts, Chris Douglas, Patti D’Arbanville; to name a few …

Scheduled events planned to celebrate this special occasion include: HIV Awareness and Wellness Fair on Wednesday, March 21, 2007 from 10:00 am to 2:00 pm at the Community Center, United American Indian Involvement, Inc. 1125 W. 6th Street, Los Angeles, CA 90017 * HIV Mobile Testing 10:00 am – 4:00 pm.

A Seminar on “Native Americans/Alaska Natives & HIV” on Thursday, March 22nd, 2007 From 12:00 pm – 2:00 pm in Founders Conference Room, David Geffen Center at AIDS Project Los Angeles * 611 S. Kingsley Drive, Los Angeles, CA 90005.

“NNAAPC is pleased to be a part of this tremendous event. Every effort we can make to increase awareness of HIV/AIDS and its impact on Native communities needs to be done.” said Kerry Bird, Executive Director, National Native American Aids Prevention Center. “Art and storytelling have always been a part of Native American culture. Using these art forms in formats like this one is recognizing the power our traditional ways can have on developing effective prevention messages in our contemporary world.”HIV/AIDS continues to impact our American Indian, Alaska Native, and Native Hawaiian communities at alarming rates. Just as our ancestors battled smallpox, Native people are once again fighting an enemy that will not only live amongst us for many years to come, but has the potential to wipe out entire generations. We must stand strong today to prevent the spread of HIV even further within our communities.

“It is a historic occasion to commemorate the 1st National Native HIV/AIDS Awareness Day with events for the Los Angeles Native Community to address the disease. It is important that our community begin to be educated and aware of HIV/AIDS and to be tested” said Elton Naswood, Project Coordinator for the Red Circle Project at AIDS Project Los Angeles. “The continued collaboration efforts of organizations like RNC and UAII will assist in defeating HIV/AIDS.”

Eradicating AIDS in Indian America is one of the most critical crises we’re facing today in Indian Country. Warriors Against AIDS was created by Joanelle Romero to address this emergency head on by raising awareness and money for Warriors Against AIDS Fund, becoming one of the world's leading American Indian funders of programs to fight AIDS on and off the reservations. Half of the profits from sales of the Warriors Against AIDS & Awareness (WAAA) PRODUCT go to The Warriors Against AIDS Fund to finance programs that help American Indian women and children affected by HIV/AIDS.

You can change people’s lives by thinking consciously and acting responsibly in purchasing WARRIORS AGAINST AIDS ~ WAAA BRANDED PRODUCT. Red Nation Celebration & Warriors Against AIDS & Awareness Initiatives has a long history in supporting cultural enrichment, advocacy, education and traditional human services programs so it’s natural for NNAAPC, UAII, RED CIRCLE PROJECT to partner with Warriors Against AIDS Organization to help increase awareness and educate globally about a human service initiative as important as WAAA PRODUCT.

For more information about Red Nation Celebration & Warriors Against AIDS & Awareness Initiatives & WAAA PRODUCT, please visit www.RedNation.com Please check out www.NNAAPC.org, www.RedCircleProject.com, www.uaii.org for more information about these important partners and Lisa Tiger at www.LisaTiger.com

About Red Nation Celebration Established in 1995, Red Nation Celebration (RNC) is a non profit American Indian organization that premiere’s contemporary and traditional American Indian performing arts of diverse artistic disciplines to the mainstream media and to the global communities to encourage understanding of the cultural traditions, performing arts, community and the advancement of Indigenous Nations. Known for the Red Nation Celebration Concert Series, Red Nation Media Channel, Red Nation Holdings, Inc. Red Nation Celebration is responsible for groundbreaking concepts, professional development, cultural enrichment, advocacy, education and human service programs – including the creation of the First officially recognized American Indian Heritage Month in the City of Los Angeles. For more information about Red Nation Celebration, please visit www.RedNation.com

About Warriors Against AIDS & Awareness Initiatives Established in 1993 Warriors Against AIDS was created to address the need to raise national consciousness regarding the issue of HIV/AIDS amongst American Indian women and children. Warriors Against AIDS organization and Awareness Initiatives provide a critical response to the issues, needs, and concerns of American Indians, the most under represented minority group to date. Warriors Against AIDS strengthen its mission and purpose in our partnership relations with other AIDS organizations and recovering homes in order to provide greater awareness. Its about the bigger picture ~ our future generations. Los Angeles has the largest urban American Indian population in the nation with over 50,000 Indian inhabitants, representing various tribes. The State of California boasts the largest Indian population in the country with approximately 500,000 Indian residents from more than 33 different tribes. With an American Indian population of this size, creating the concert for awareness as well as awareness initiatives programs and branded product in providing American Indians a traditional environment in which to heal and learn about the disease was imperative.

WARRIORS AGAINST AIDS organization is the only HIV prevention and traditional healing initiative program in City of Los Angeles and Los Angeles County that specifically addresses American Indian women and children living with HIV/AIDS. For more information on Warriors Against AIDS, Awareness Concert Series, Warriors Against AIDS Fund, and WAAA BRANDED PRODUCT please visit: www.rednation.com

About NNAAPC The mission of the National Native American AIDS Prevention Center is to address the impact of HIV/AIDS on American Indians, Alaska Natives, and Native Hawaiians through culturally appropriate advocacy, research, education, and policy development in support of healthy indigenous people.

About United American Indian Involvement, Inc.The American Indian Health Project at UAII provides public health services and access to free and low cost quality health care. The primary program services are comprehensive case-management, public health nursing, providing access to health services and prevention education.

About Red Circle ProjectThe Red Circle Project (RCP) at AIDS Project Los Angeles (APLA) is a HIV prevention program in Los Angeles County that specifically targets Native American Gay Men (known by the culturally specific term as Two-Spirit individuals). RCP delivers informal support group sessions that encourage maintenance of newly acquired risk reduction skills; social marketing campaign, outreach and cultural activities. APLA is dedicated to improving the lives of people affected by HIV disease; reducing the incidence of HIV infection and advocating for fair and effective HIV related policy. As a cultural network for the Native American Gay/Two Spirit Community with resources, referrals, & information about HIV/AIDS, RCP successfully fills a crucial HIV prevention gap by providing culturally competent innovative materials and programming for Los Angeles Native American Gay/Two-Spirit Men.

The First American Indian and Internet Television Channel All American Indian Programming RED NATION TELEVISION CHANNEL ANNOUNCES LINE-UP OF PROGRAMS FOR 2006 Los Angeles, DECEMBER 13, 2006 - Red Nation Television Channel announces it’s initial slate of programs that will air for the rest of 2006 into the beginning of 2007, This is the first American Indian Internet and Television Channel promoting live news from Indian Country, films, music videos, psa’s, documentary short and long form, pilots, drama series, music specials including commercials. The Red Nation Television Channel, under the company banner of Red Nation Holdings, Inc, announced to the press today that it is all about airing quality American Indian entertainment. The growth of American Indian entertainment media has persisted over the years and our organization intents to bring it to the forefront. In building its place in show business; Red Nation Television Channel will compete with all other distribution platforms to build a bankable market in support of American Indian leading actors, filmmakers and recording artists. The company is executing on its business plan of leveraging Red Nation’s srengths in the content creation world with the tremendous leadership advantages of economies of scale. Red Nation Holdings, Inc, will become the premiere American Indian media company in the United States and is already well along the way to announcing major distribution and production related deals. The initial offerings of Red Nation Media is presenting in Association with Spirit World Productions, the first produced in the U.S. American Indian Drama Series
"HOME, HOME ON THE REZ." Starring well known actors including Larry Sellers, Joanelle Romero, Elaine Miles, Elizabeth Sage and Conroy Chino. This production followed Bill Cosby in their effort of diversity on television by using all native casting and production. In addition Red Nation Television & Media will focus on American Indian news RED NATION NEWS -- ISSUES WITHIN INDIAN COUNTRY.Red Nation Television Channel carries a heritage that comes from the original storytellers of this land. “Its time to tell and air our own stories and screen our own images,written, produced, acted, scored by American Indian filmmakers” says Joanelle Romero. “I simply got tired of being told NO by the industry and I and others decided it was time to do something about it,” announces Joanelle Romero, Chairman of Red Nation Holdings, Inc. and the creator of the Red Nation companies. “To have American Indian contemporary image on Internet TV is more important than any other time in history, its important not only for economic status, but our channel will carry entertainment value, out-reach resources, public relation opportunities, for the generation now and the generations to come,” says Romero. Red Nation Television Channel is the leading quality American Indian Media Entertainment provider on the internet and will soon become so on television.  

MEDIA ALERT FOR IMMEDIATE RELEASE

RED NATION DEDICATES 1ST AMERICAN INDIAN HERITAGE MONTH IN THE CITY OF LOS ANGELES NOVEMBER 2006

RED NATION CELEBRATION DEDICATES AND HONORS THIS YEAR’S AMERICAN INDIAN HERITAGE MONTH TO OUR BELOVED BROTHER, FRIEND AND RED NATION BOARD MEMBER EDDIE ALBERT, JR.Edward Albert, 1951-2006, was a beloved activist and actor. He started both early, following in the footsteps of his parents, Eddie and Margo Albert. His first film role was at eleven, acting alongside Anthony Perkins in The Fool Killer. His introduction to environmentalism also began early, accompanying his father on the now-historic trip to Anacapa Island, the findings of which would help lead to the eventual banning of DDT in 1972. Edward served on the California Coastal Commission, the state's Native American Heritage Commission, Red Nation Celebration, and was co-founder of and Commissioner of Malibu's Native American Task Force. In appreciation for his leading role in making Escondido canyon and waterfalls a national park, the Santa Monica Mountains Conservancy
named the area in his honor."He had a very sincere and deep love and appreciation for Indian people,” said Larry Myers, executive secretary of the Native American Heritage Commission. "He honored and respected Indian spiritual beliefs and was very active in protecting burial and sacred sites in Malibu."Edward also worked closely with Plaza de la Raza, the multidisciplinary cultural arts center in Lincoln Heights that was co-founded by his mother, who was born in Mexico City and died in 1985.Winner of a golden globe award for his role in “Butterflies are Free,” starring opposite Goldie Hawn, Edward appeared in over 165 films and TV shows throughout his life. He dedicated his time to his family and to protecting what he cared about. He served as an inspiration to many, and will be deeply missed.